Horsemeat scandal damaging to trust, say majority of PR chiefs
20 Feb 2013 | by Daniel Farey-Jones
dissatisfied, and 11% were undecided. Two agency chiefs were particularly critical of Findus response to ...
advertisement. If Findus ads are scrutinised with unusual attention for a month on two, it won t be because ...
dissatisfied, and 11% were undecided. Two agency chiefs were particularly critical of Findus response to ...
Ketchum Europe CEO, was named jury president for the Cannes PR Lions. Findus crisis comms were ...
custodians at Tesco, Findus, Aldi etc may not feel inclined to titter at jokes like: 'Would you like anything ...
Findus UK's response to the horsemeat crisis has been lambasted for its handling of the horsemeat...One source, who has worked within Findus comms, described the company as a rabbit in the ...
need for the supposedly nebulous benefits of PR. Findus is proving to be a compelling counterpoint to ...
was launched by Jon Clements. Other news Findus called in Burson Marsteller for crisis ...
With frozen food company Findus in the headlines for all the wrong reasons after some of its beef ...
Findus UK is understood to have called in Burson-Marsteller in addition to existing agency partner...Findus has been reported by the BBC and The Sun to have recalled its Findus Beef Lasagne, sold in ...
director at frozen food manufacturer Findus Group , which he joined in early 2010 having left easyJet in ...