Search results for "Findus"

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Marketing Leader of the Year: The candidates - Christian Woolfenden

17 May 2013

t invest in a race horse after a couple of pints. I ve had the guys at Findus hustling me ever since ...

Marketers have more in common with private-equity firms than they might think

13 Mar 2013 | by Helen Edwards

, few people will be unaware that Findus beef lasagne was found to contain horse - but some may be ...

Paddy Power runs parody ad apologising to Premier League footballers

04 Mar 2013 | by John Reynolds

. Apology ads have been used by a number of brands, including Findus and Burger King over the horsemeat ...

Trust in food industry under the spotlight

28 Feb 2013

dramatic sales-falls and long-term brand damage. Remedy - For brands like Findus, there is no easy ...

Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand

20 Feb 2013 | by Helen Edwards

, Findus and Burger King. What does that tell us? Principally, that marketers have lost their sense of ...

Horse meat tests demanded by FSA

08 Feb 2013 | by John Reynolds

, after the shock revelation that some Findus beef lasagne ready meals contained up to 100% horse meat....Findus is the latest company to be caught up in the horse meat controversy, after tests found that ...

Quorn claims sales lift in light of horsemeat controversy

06 Feb 2013 | by John Reynolds

, Findus withdrew its beef lasagne range. Kevin Brennan, chief executive of Quorn Foods, referring to ...

Findus is latest brand to be caught up in horsemeat scandal

06 Feb 2013 | by John Reynolds

Findus is the latest brand to be caught up in the horsemeat contamination scandal and has been...the product as a precautionary measure. Tesco said: "Following the withdrawal of Findus beef ...

Aunt Bessie's recruits Young's marketing exec

09 Nov 2011 | by John Reynolds

Turton takes up his role this week. He had been at Findus Group the owner of Findus and Young ...

RBS Insurance gears up for sale with restructure

12 Oct 2011 | by Alex Brownsell

from frozen-food company Findus, where she was group category director for Europe. She has previously ...

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