Marketers have more in common with private-equity firms than they might think
13 Mar 2013 | by Helen Edwards
, few people will be unaware that Findus beef lasagne was found to contain horse - but some may be ...
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Marketing Leader of the Year: The candidates - Christian Woolfenden
17 May 2013
t invest in a race horse after a couple of pints. I ve had the guys at Findus hustling me ever since ...
Paddy Power runs parody ad apologising to Premier League footballers
04 Mar 2013 | by John Reynolds
. Apology ads have been used by a number of brands, including Findus and Burger King over the horsemeat ...
Trust in food industry under the spotlight
28 Feb 2013
dramatic sales-falls and long-term brand damage. Remedy - For brands like Findus, there is no easy ...
On the Campaign couch
21 Feb 2013 | by Jeremy Bullmore
advertisement. If Findus ads are scrutinised with unusual attention for a month on two, it won t be because ...
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
20 Feb 2013 | by Helen Edwards
, Findus and Burger King. What does that tell us? Principally, that marketers have lost their sense of ...
Horsemeat scandal damaging to trust, say majority of PR chiefs
20 Feb 2013 | by Daniel Farey-Jones
dissatisfied, and 11% were undecided. Two agency chiefs were particularly critical of Findus response to ...
60-second summary: last week's PR news (17 February)
18 Feb 2013 | by Daniel Farey-Jones
Ketchum Europe CEO, was named jury president for the Cannes PR Lions. Findus crisis comms were ...
Advertising will fail unless it is underpinned by trust
14 Feb 2013 | by Danny Rogers
are about trust. So when Tesco or Findus sells us horsemeat dressed up as beef, or Barclays fixes ...
Take horse crisis with pinch of salt
14 Feb 2013 | by Ian Monk
custodians at Tesco, Findus, Aldi etc may not feel inclined to titter at jokes like: 'Would you like anything ...
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