Branded content: how to get into the 2 per cent
29 Nov 2012 | by Stuart Derrick
with an audience and financial services is about as far from entertainment as you can get. The insight ...
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Using the cloud to cater to the crowd
21 Mar 2013
Travel, financial services, utilities the range of industries for which digital has become the ...
Would you trust an algorithm to write advertising copy?
25 Oct 2012 | by Russell Davies
us. At the beginning of August, a US financial services company called Knight Capital released a ...
Should adland help payday lenders?
30 Aug 2012
possibilities. "If Wonga.com and the others can get their models right, then the financial services sector is ...
F&C kicks off £3 million media contest
26 Jul 2012 | by Katherine Levy
are the financial services media planning and buying agencies Ptarmigan Media and Capital City Media ...
Do brands fear sport events?
21 Jun 2012
might have an argument for using TV. But direct response advertisers in, for example, financial services ...
How can barter add value to your media budget?
22 Mar 2012
benefit from corporate barter, from utilities companies to financial services brands. At Miroma, our ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
trust and significant influence around perceptions of a brand which is clearly critical in financial ...
Will ads on Twitter be a hit?
15 Sep 2011 | by Alasdair Reid
, energy companies, financial services organisations and media owner advertisers will remain wary of ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15.8 ...
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