Financial Services - Barclays strums up 'contactless' support
21 Oct 2011 | by Samantha Edwards
The Red Consultancy was called in by Barclaycard to generate mass awareness of its contactless payment technology.
Barclays and Barclaycard's 'contactless' technology lets users make small payments by swiping their debit/credit cards across a special reader. The pair decided to run their first joint PR campaign to promote the technology.
The Red Consultancy was called in by Barclaycard to generate mass awareness of its contactless payment technology.
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