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The Annual 2004: The Year in ... Direct Marketing

charm isn't something you normally associate with financial services brands. The A6-size pack came in a ...

Top Performers of 2004: International Advertiser of the Year - HP

financial services giant called Hong Kong Shanghai Bank in most of Asia. Adding to the confusion, it had ...

Hotline: Charles Schwab appoints the Euro RSCG agency

Charles Schwab, the financial services giant, has appointed the Euro RSCG agency in New York to

Special Report: Direct Marketing - Doorstep Challenge

's poor image, it is surely financial services companies, the industry that sent the biggest portion of ...

ITV names new chief marketer

, before being promoted to the role of managing director of its financial services division a year ago ...

Special Report: Direct Marketing - Client Champions

in the marketing strategies of FMCG brands or retailers. But, for financial services advertisers ...

The Work: New Campaigns - The World

financial services advertising with some much-needed verve.The "thank you" campaign - the latest round of ...

The Return of the Furry Animals

financial services from the Post Office. "The inspiration for using ants comes directly from the campaign ...

Special Report: Direct Marketing - DM's profitability paradigm

started to get tougher. Both the financial services and charity sectors were spending less." Gordon says ...

AA kicks off £30m media review with creative to follow

its road services and financial services divisions, after a pitch against Carat and ZenithOptimedia ...

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