Search results for "Financial Services"

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Publicis merger

17 Dec 1998 | by DANNY ROGERS

operations to win more business from financial services clients. The move follows two recent wins - a pounds...operations to win more business from financial services clients. The move follows two recent wins - a ...

Media: Mintel predicts contract boom

03 Dec 1998 | by MICK RIGBY, Media strategist, MSc

clients, from travel and leisure through to financial services. Total marketing budgets ranged ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

26 Nov 1998 | by LAURA MAZUR

twist. The financial services arm of Centrica has come up with what looks like the clever idea ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

19 Nov 1998 | by LOUELLA MILES

financial services sector rather than utilities, and is working with financial services and management ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

19 Nov 1998 | by SUE BEENSTOCK

. Nevertheless, no one likes saving for tomorrow when they can spend today. As the Financial Services ...

M&G runs pitch for ISA launch mail business

13 Nov 1998 | by ELEANOR TRICKETT

M&G, the financial services company, is looking for a below-the-line agency to assume

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

30 Oct 1998 | by JADE GARRETT

mail is here to stay and volumes are rising all the time. In the financial services industry alone ...

DIRECT MARKETING: DM Agency Performance League - Despite some good individual results, operating profits are down throughout the industry, concludes this year’s WKS league table. Below, Robert Dwek examines the big issues facing direct marketing a

30 Oct 1998 | by ROBERT DWEK

marketing sectors. Mail order and financial services were also significantly up on previous years ...

Barclaycard to extend review to DM agencies

15 Oct 1998 | by BINNUR BEYAZTAS

brand status against new American credit card brands and other entrants into financial services. In ...

COI picks shops to head private pensions drive

15 Oct 1998 | by ROY JEANS, Managing Director, Initiativ

a number of financial services companies which sat on a government pension advisory committee ...

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