Incepta says marketing spend showing signs of recovery
06 Sep 2004 | by Jennifer Whitehead,
margins, despite subdued merger and acquisition levels affecting its financial PR operations. The ...
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Opinion: Marketing Society - The trouble with identity
15 Sep 2004 | by Paul Wilkinson, chairman of Big Bear and a member of The Marketing Society
consumer must be complemented by good financial PR and the marketing director has to be actively involved ...
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