12 Dec 2007
| by Amanda Nottage
extraordinary. But Cosine has done it, excelling in
the field marketing category again in 2007. It has been a ...
12 Dec 2007
An incredibly close runner-up in this year's field marketing category was RPM, with the judges.... More than 37,000 packs were scanned on day
one of the field marketing activity, climbing to more than 1 ...
21 Nov 2007
Field marketers are relocating to more adventurous environments to capture audiences' attention...is that retailers have changed their strategy toward field
marketing in stores, and the opportunities ...
08 Aug 2007
field marketers have
already staked a claim. The latest threat comes from firms such as PR
agency Golley ...
08 Aug 2007
Field marketing agencies are having to adapt and streamline their operations in response to client...When it comes to field marketing agency relationships, marketers have
come to expect almost ...
01 Jun 2007
| by Ian Darby, ian.darby@haymarket.com
It's hard to fault Omnicom's performance over the past few years. A strong management, share price, creative networks and, eventually, a media network, in the shape of OMD, has given it much to shout about.
11 Apr 2007
| by Robert McLuhan
The countless field marketers who flood aisles to check on brand promotions are encountering..., but many stores are too busy to put the arrangements in place.
This is where field marketers come in ...
11 Apr 2007
essential information about how the field marketing industry has performed in this area over recent years as...FIELD MARKETING AGENCY OF 2006 - COSINE Despite being founded just two years ago, Cosine has ...
11 Apr 2007
Suitability is the obvious watchword when it comes to the promotional
staff employed for field ...