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THE HIGHS AND LOWS OF 1998 - Stefano Hatfield surveys the year in which everything went digital, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused a national outcry

18 Dec 1998 | by STEFANO HATFIELD

a bare bum ... Haribo ... Amaretto di Saronno ... the new Ferrero Rocher is not quite bad enough ...

Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business by selling much of its soft-drinks operations. Lisa Campbell reports on the likely repercussions

17 Dec 1998 | by LISA CAMPBELL

. Such brands may include Ferrero Rocher. The company also sees sugar confectionery as a growth ...

OPINION: Ferrero’s ad moves from bad to worse

11 Dec 1998 | by STEFANO HATFIELD

Ferrero, the Italian chocolate maker which is to lousy advertising what Michelangelo was to the...Ferrero, the Italian chocolate maker which is to lousy advertising what Michelangelo was to the ...

TURKEY OF THE WEEK

11 Dec 1998 | by ANNA GRIFFITHS

Caroline Marshall, balanced as ever, picks on the new Ferrero spot showing a family building a...Caroline Marshall, balanced as ever, picks on the new Ferrero spot showing a family building a ...

Ferrero unveils new family motif as cult party ad is dropped

04 Dec 1998 | by CLAIRE COZENS

The Italian chocolate company, Ferrero, has abandoned its famous, long-running ambassador s...The Italian chocolate company, Ferrero, has abandoned its famous, long-running ambassador s ...

Campaign Supplement on BMP DDB 1968-1998: BMP history 1968-98. It isn’t always easy to manage the move from local creative hotshop to network player without losing creative potency. But BMP has - as this chronology shows

23 Oct 1998

s Prize yoghurt and the Prize Guys. Ferrero Tic Tac s cool comic-book hero makes his debut in ...

DIRECT MARKETING: RESPECT ANTI-SMOKING

16 Jul 1998 | by JEREMY BULLMORE

; Mark Ferrero, policy advisor Campaign: Respect anti-smoking initiative Agency: Brewer Blackler ...

CLOSE-UP: THE PEOPLE’S JURY - Harry Enfield ads strike again. He may hate the industry but his ads appeal to the public, John Owen writes

27 Mar 1998 | by JOHN OWEN

running this feature back in the early years of the Ferrero Rocher campaign, it may have fared even ...

ADWATCH: The weekly analysis of advertisement recall in association with

05 Mar 1998 | by PATRICK BARRETT

Thompson/MindShare 47 15 (-) Kinder Surprise Lansdown Conquest and Ferrero ...

 

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