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US election campaigns

15 Nov 2012

to content on YouTube and campaign sites. Much of this content was surprisingly old-fashioned. For instance ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

. It might be new, but it is based on old-fashioned politics. 4. Standout social moments Many ...

US election exposes UK politics as being 'way behind the curve'

01 Nov 2012 | by Matt Cartmell

to friends and neighbours to have a discussion about who to vote for. This means that old-fashioned door ...

Five marketing takeouts from the Conservative Party conference

11 Oct 2012 | by Gemma Charles

in fashion and the announcement this week from Government that Olympic athletes will dedicate a total of 5000 ...

Cormac Smith - Ready for the fight

28 Sep 2012 | by John Owens

Cormac Smith confronted the situation in typical fashion. 'There was a baying crowd and no police ...

Apple named coolest brand in 2012 in year of tech giants

24 Sep 2012 | by Arif Durrani

Cairney: Radio Presenter Journalist Rob da Bank: DJ Bestival Founder Ben de Lisi: Fashion Designer ... Are Shadows Gizzi Erskine: Chef Food Writer Sadie Frost: Actress Fashion Designer Kate Halfpenny: Fashion ... Group UK Lee Lapthorne: Fashion Creative Director Susanna Lau (aka Susie Bubble): Writer and blogger ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

deployed in 'silo fashion' and focusing on the 'short-term needs of each organisation' over the bigger ...

Campaign Viral Chart: Pundit turns metal to top chart

14 Sep 2012 | by Ben Hall

this week All time: 10,512 shares 4. H M 'fashion shower ...

Government confirms adspend freeze

28 Jun 2012 | by Our Parliamentary correspondent

to save 5bn. He said: "We are ensuring that government operates in a more businesslike fashion than ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

. Another company that has championed CSR for longer than most is Benetton, and the fashion brand scooped ...

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