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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

for Christmas. Lara, now an icon of the late 90s, launched her own fashion range in October. But in a ... and Africa after Levi s axed the UK marketing director role. As fashion trends shifted, Levi s sales ...

HOTLINE

11 Dec 1998 | by ANNA GRIFFITHS

, the beleaguered fashion retailer, is talking to Leagas Delaney and WCRS about developing a new strategy ...

HEADLINER: Legal eagle has confidence to launch titles in a risky sector - John Woollcombe believes Mollin Publishing has the edge, Anna Griffiths writes

11 Dec 1998 | by ANNA GRIFFITHS

-old ABC1 women and cover health, eating well, fitness, sport, beauty and fashion. Men s Fitness ...

PR firms would do well to educate the public about the reality of risk

04 Dec 1998 | by BERNARD INGHAM

or ten years? Or, more likely, when it becomes more fashionable to treat New Labour like dirt rather...will appear? In five or ten years? Or, more likely, when it becomes more fashionable to treat New Labour ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

04 Dec 1998 | by ROBERT GRAY

implantation, she is again able to wear fashionable clothes and a bikini on holiday, thereby providing a ...

Promote steers First Leisure fitness PR

27 Nov 1998 | by SIMON ELLERY

briefed to target the lifestyle press, women s magazines and the quality men s fashion magazines like GQ ...

Blair’s buzzwords are losing their fizz and it’s time to take action

27 Nov 1998 | by BERNARD INGHAM

with 10 other Left-governed European countries to a good old fashioned socialist tax and spend ...

MARKETING MIX: Pen portrait: Rory Clayton

19 Nov 1998 | by JAMES CURTIS

rather individualistic and determined fashion (he may be left handed). The result is slow writing ...

STOP PRESS: Camron lands Optika Group PR

13 Nov 1998 | by SOPHIE BARKER

agencies. Camron will promote Optika s sponsorship of shows at the London Fashion Week....agencies. Camron will promote Optika s sponsorship of shows at the London Fashion Week. ...

ANALYSIS: In-House PR - Constant PR change damages BA’s image. The fact that BA is reviewing its public affairs account, just six months after awarding it to Brunswick, points to confusion within its PR function at a time when it needs cohesion

13 Nov 1998 | by SOPHIE BARKER

-established, if old-fashioned, image without providing a united, coherent message as a substitute. In this context ...

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