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US election campaigns

15 Nov 2012

to content on YouTube and campaign sites. Much of this content was surprisingly old-fashioned. For instance ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

. It might be new, but it is based on old-fashioned politics. 4. Standout social moments Many ...

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

deployed in 'silo fashion' and focusing on the 'short-term needs of each organisation' over the bigger ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

with Fashion Week, before rolling out to 13 more cities in nine countries. Hunt cannot resist pointing out one ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

responsible fashion. We check our activity with a broad range of consumers, making sure they get ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ...

ASA documents dramatic drop in complaints about green claims in advertising

24 Nov 2009 | by Gemma Charles

or the theme simply falling out of fashion. Despite the fall in the number of green ads attracting complaints ... the recession, fashion or a more cautious approach by advertisers is driving the downward trend, brands ...

Moody Britain: Putting Britain back together

27 Oct 2009 | by Nicola Clark

to their spending. In fact respondents noted that the thrifty measures which have only recently come into fashion ...

Brand Health Check: Royal Mail

29 Sep 2009 | by Gemma Charles

partner, Brooklyn Brothers For a service that is often talked about as old-fashioned and outdated ...

The World: Insider's view - US

05 Dec 2008

community organiser was portrayed as a negative? Americans seem to now believe that old-fashioned values ...

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