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Nestle Marathon water switch signals intent

08 Dec 2009 | by Joe Thomas

of marketing at Nestle Waters UK. 'It's not about making a fashion statement, it's about an everyday need. We ...

Sector Insight: Bottled water

02 Dec 2009 | by Jane Bainbridge

clutching a bottle of Evian was once a fashion statement in itself, suddenly it has begun to imply a lack ...

Adwatch Review: Weetabix

01 Dec 2009

milk on them or build a shrine to them. Instead, 'The Rigby Stakes' offers good, old-fashioned ...

Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

teenage daughter uses that reinforces its low-budget, high-fashion status. No Christian Woolfenden ...

Field marketing comes into its own in the recession

10 Nov 2009 | by David Benady

campaign is being run in conjunction with online fashion retailer ASOS.com. Case study: Sipsmith ... get a good showing in fashionable bars and clubs. Company co-founder Sam Galsworthy says he personally ...

Cadbury Dairy Milk 'nibbles' by Hyper and Stink Digital

30 Oct 2009

for the UK, using live video widgets to be embedded on selected high-profile sites and fashion blogs ... hosting the store include ASOS.com, MSN, Handbag.com plus an array of high profile fashion blogs ...

Cadbury takes pop-up store concept into digital channel

26 Oct 2009 | by Jennifer Whitehead

of the week via an online shop that will appear and disappear from a number of fashion blogs and retail sites....Cadbury has teamed up with fashion designer Giles Deacon to create a limited edition scarf, worn ... and Friday with the hope of stumbling on the online boutique, which will pop up on fashion blogs and sites ... to Fashion Targets Breast Cancer UK. The scarf features a print made up of the polka-dot like shapes ...

Fallon launches Giles Deacon scarf for Cadbury

21 Oct 2009 | by Kate Nettleton

October. All net proceeds from the scale of the scarf will go to the cancer charity, Fashion Targets ...

Lavazza launches 2010 calendar

15 Oct 2009 | by Ed Kemp

the affinity between Lavazza with fashion, art and culture. The artwork will form the basis of a multi ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

15 Oct 2009 | by Noelle McElhatton

. Bibby, known for having a keen fashion sense, has an encyclopedic knowledge of numbers and marketing ... from 220 a year ago. There are still gaps in Nectar's repertoire in the fashion, pharma ceutical ...

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