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Recession forces brands to reconsider live events and experiential marketing

02 Jun 2009 | by Nicola Clark

Sure Girl Fashion Idol Unilever deodorant brand Sure tasked experiential agency iblink to drive ... audience, the campaign focused on fashion, which was found to be important to young girls. It included a Sure Girl Fashion Idol competition within Superdrug stores. Girls in six major cities were invited ...

Marketing's Power 100 Next Generation 2009

02 Jun 2009 | by Nicola Clark

to the fashion retail world. Describes herself as passionate, energetic, determined. Dream job ...

Peroni collaborates with Italian fashion designer Antonio Berardi

29 May 2009 | by Ian Darby

Antonio Berardi to create a collection of fashion items and a window display at Harrods....fashion boutique Yoox.com. The partnership is designed to convey the Italian spirit of the brand. ...

Chambord sponsors West End production of 'Breakfast at Tiffany's'

15 May 2009 | by Ed Kemp

properties also includes London Fashion Week, for which it is the sole spirit sponsor. ...

Is nostalgia covering up for a lack of new product development?

28 Apr 2009 | by staff

for inspiration for fashion, TV and music, it's no surprise that brand owners see this as a chance to relaunch ... -setters, as well as those old enough to remember these fashion disasters the first time around. This doesn't mean ...

Diageo mulls purchase of LVMH's Moet and Krug champagne brands

22 Apr 2009 | by Jeremy Lee

The 10.6bn bid could see LVMH's Krug, Dom Perignon and Moet Chandon brands united with Diageo's Guinness, Smirnoff and Baileys. An insider said that the deal would allow LVMH to buy Hermes and concentrate on fashion and luxury goods. Hermes would fit with LVMH's existing fashion portfolio, which ...

Diageo plots bid for LVMH champagne brands

22 Apr 2009 | by Nikki Sandison

, to spend more on the fashion side of its business. Diageo has seen its position as one of the world ...

Martini campaign promotes its low-alcohol content as a way to `stay beautiful'

16 Apr 2009 | by Nicola Clark

- will continue to associate the drink with fashion, film, Formula One and celebrity endorsements. The strapline ...

Brands and bands don't always strike the right note

07 Apr 2009 | by David Benady

for consumers if one minute you are endorsing Pepsi, and the next fronting a campaign for fashion brand Candies ... based on the premise that there is a close fit between fashion and bands. 'It is important that we have ...

Sector Insight: Bread

01 Apr 2009 | by Jane Bainbridge

tastes are becoming more sophisticated as continental-style eating moves into fashion. Small morning ...

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