Search results for "Fashion

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Nestle Marathon water switch signals intent

of marketing at Nestle Waters UK. 'It's not about making a fashion statement, it's about an everyday need. We ...

Sector Insight: Bottled water

clutching a bottle of Evian was once a fashion statement in itself, suddenly it has begun to imply a lack ...

Adwatch Review: Weetabix

milk on them or build a shrine to them. Instead, 'The Rigby Stakes' offers good, old-fashioned ...

Should companies embrace slang names for their brands?

teenage daughter uses that reinforces its low-budget, high-fashion status. No Christian Woolfenden ...

Field marketing comes into its own in the recession

campaign is being run in conjunction with online fashion retailer ASOS.com. Case study: Sipsmith ... get a good showing in fashionable bars and clubs. Company co-founder Sam Galsworthy says he personally ...

Lavazza launches 2010 calendar

the affinity between Lavazza with fashion, art and culture. The artwork will form the basis of a multi ...

Mark Ritson on Branding: hold your line and don't cut your price

Downes, finance director at premium fashion brand Reiss, said last December that while trade had been ...

Donut-addict Homer Simpson sponsored by DoH Change4Life anti-obesity initiative

by M C Saatchi, show the Change4Life family gathering around the TV in a similar fashion to the opening ...

Youth marketing: four trends in reaching the CyberGens

significant. Merely recognising the key channels of communication, or distinguishing between a passing fashion ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the price spectrum ... male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ...

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