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Should companies embrace slang names for their brands?

teenage daughter uses that reinforces its low-budget, high-fashion status. No Christian Woolfenden ...

And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.

is operated through a broadband internet connection. Source: The Guardian Burberry, the upmarket fashion ...

Donut-addict Homer Simpson sponsored by DoH Change4Life anti-obesity initiative

by M C Saatchi, show the Change4Life family gathering around the TV in a similar fashion to the opening ...

Youth marketing: four trends in reaching the CyberGens

significant. Merely recognising the key channels of communication, or distinguishing between a passing fashion ...

Google tops media brands in latest Superbrands survey

place and the Financial Times in 156th place. The high fashion glossy magazine Vogue made the 222nd ...

And in the real world... Microsoft, Google, Primark, BA and more

executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...

Baron Cohen's Bruno spoof lampooned by Nando's

and adopting a ridiculous Austrian accent -- in keeping with Bruno's gay Austrian fashion reporter character ...

Is nostalgia covering up for a lack of new product development?

for inspiration for fashion, TV and music, it's no surprise that brand owners see this as a chance to relaunch ... -setters, as well as those old enough to remember these fashion disasters the first time around. This doesn't mean ...

The Work: Private view

-based phenomenon, is what old-fashioned advertising always did when it followed the rules of Bill Bernbach rather ...

The Work: New Campaigns - UK

. Prompt reappraisal of the brand by extending Vauxhall's fashion credentials Creative agency: Lowe ... models falling over in spectacular fashion. FIVE - MINDER CREDITS Project: Minder Client: Carl ...

 

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