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NEWS: Believe 2 offers dual PR services

28 Nov 1996 | by STEVE BEVAN

. Pascal said Believe 2 would continue to concentrate on individuals in the worlds of fashion, music ...

THIS WEEK: Pepe axes Euro marketing post

21 Nov 1996 | by JULIAN LEE

fashion jeans brands such as Levi s and Diesel, Pepe is opening a flagship store next summer in London ...

THIS WEEK: Marketing role cut by Richards

21 Nov 1996

relaunch. The brand, which is aimed at the more fashionable mature woman, appointed M&C Saatchi ...

MEDIA: Encore: An expert’s view

08 Nov 1996 | by KATRINA MICHEL

. It is a class act - page upon page of fashion shoots, a chance to win a Caribbean holiday, a column by Vanessa Feltz and top-drawer advertisers. You would find much of the fashion in any women s magazine ...

NEWS: Burton to target ‘new lads’ via Mellors Reay

01 Nov 1996 | by JOHN TYLEE

of 60s fashion photography, to shoot the four executions in which the new male culture is contrasted ...

SUPPLEMENT: DESIGN AWARDS 96; Industry Sector awards: Best use of design in business-to-business marketing sponsored by MCA Group

31 Oct 1996

WINNER Client: EMAP Fashion Consultancy: Explosive Project: 400 Exhibitor Campaign ... Britpop may have worked wonders for the UK fashion industry, but it is still one of the toughest ... an exhibition, was a project calling for design at its core. EMAP Fashion 400 set out to present ...

SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for direct marketing sponsored by FFWD Precision Marketing

31 Oct 1996

COMMENDED Client: EMAP Fashion Consultancy: Explosive Project: 400 visitor promotion campaign ... COMMENDED Emap s new show, 400, is to be a twice-yearly event for youth fashion. This is a crowded ... of Fashion. Inside was a black box with an introductory letter and a series of cards explaining the event ...

SUPPLEMENT: CAMPAIGN POSTER ADVERTISING AWARDS 1996; The Outdoor Focus Award; Best Fashion, Beauty

11 Oct 1996

Silver Award

NEWS: TBWA adopts ‘vertical’ poster strategy for Pretty Polly burst

11 Oct 1996 | by KAREN YATES

Pretty Polly hold-ups. The campaign was shot by the fashion photographer, Platon. Each execution ...

CLOSE-UP: GLOBAL BRIEF; Is it time for ads to be outed?

27 Sep 1996 | by EMMA HALL

and the agency are trying to pull the wool over our eyes, or consumers are blinkered and old-fashioned when ...

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