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Topshop inspired by pub wallpaper and carpets for new collection

[for Topshop], or probably any other fashion brand, to look to old pub wallpaper prints and carpets ... Fashion Week, but this is the first time it has been shown off the catwalk ahead of launching in stores. ...

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

attempt to defy fashion convention is the right move for the retailer. Way back in the year 2000 ... . The actor cast for this role was not a typical fashion model. Instead, she was intended to represent the true customer of M S and to shatter fashion s falsehoods of targeting and promoting unrealistic ...

Arnold Amsterdam creates drug cookbook for Stüssy's spring line

mushrooms that can be legally obtained in the Netherlands. The recipes are interspersed with fashion pages ...

Dentsu's Aegis Media wins £20m global Burberry account

and buying duties for British luxury fashion brand Burberry....Aegis Burberry Media Network will be centrally coordinated out of Vizeum offices in London, UK. The fashion business is the first global win for Aegis Media following the completion of its 3.2bn sale to Japan s giant Dentsu network last week. The account is believed to be worth in excess of 20m across ...

PHA Media to promote online retailer Kaleidoscope

PHA has been briefed to promote the ladies fashion and homeware range, which is aimed at the over-40s, across traditional and digital media channels, press events and to secure celebrity endorsement for the range. Kaleidoscope offline marketing manager Claire Hodgson said: PHA understands the needs of our ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

The apparel brand's marketing and commercial director is applying an FMCG approach to fashion...The FMCG sector is about as far removed from fashion as one can get. Laundry powder and detergents ... , Diesel struggled to compete with emerging, cheaper, fast-fashion retailers. This is where FMCG came in ... repositioning was needed, requiring fresh thinking of the sort not usually found in fashion. Although ...

Marks & Spencer "perfectly" by RKCR/Y&R

Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six ...

The North beckons as Rigby & Peller aims to broaden its UK customer base

tells a tale. However, if Kate Middleton were a customer, her fashion credentials might change ...

The Sunday Times "fashion royalty" by Grey London

The Sunday Times has launched a print, outdoor and digital campaign to promote Style magazine s Best Dressed List. The activity, created by Grey London, "crowns" fashion royalty including the celebrities Victoria Beckham, as Queen Victoria, Tinie Tempah, as King Louis XVI, and Kate Moss, as Queen ...

Shine grabs Cos social media account

Cos, the high-end fashion retailer, has appointed Shine Communications to develop and drive a

 

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