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Luxury brands finally venture online

14 Aug 2012 | by Ashley Underwood

Over the past fifteen years many luxury fashion brands have been more than a little reluctant to advertise online. While luxury brands are all about exclusivity, the online world and - more recently ... to play sport for more than four hours a week. This fashionable internet user is also likely to be a ...

Understanding today's teens

13 Jul 2012 | by Louise Couchman

. The "fast" concept: those that allow them to change or explore new areas, so fast fashion brands that allow ...

How ad engagement differs by gender

29 Jul 2011 | by Richard Morris

. However there are some interesting differences in some of the others. Clothing and fashion One of the categories of most interest to women is clothing and fashion, which you would expect. However, for men ... ads are as interesting to women as fashion and beauty, and they look out for these ads far more than ...

Celebrities designing clothes - how does it influence what shoppers buy?

05 Sep 2007 | by Vox pop

Kate Moss' fashion range is hogging the headlines - and flying off the rails at Topshop ... designed by the fashion icon. The model briefly appeared in the window of the store for about 10 seconds ... , go in and out of fashion. Richard Perks, director of retail research at Mintel said: "Like fashion ...

 

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