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H&M leads top ten most-shared Beckham ads on the social web

20 May 2013 | by Ben Hall

Ads for the fashion retailer, featured three times in the top 10 chart, were shared 1.2 million times, and soaked up 53% of the shares from the top 10. In second place, Pepsi racked up 737,606 (32%) shares from Becks across two ads in the chart, whilst adidas, featured three times, managed just 194 ...

Arnold Amsterdam creates drug cookbook for Stüssy's spring line

04 Apr 2013 | by James Swift

mushrooms that can be legally obtained in the Netherlands. The recipes are interspersed with fashion pages ...

Dentsu's Aegis Media wins £20m global Burberry account

03 Apr 2013 | by Arif Durrani

and buying duties for British luxury fashion brand Burberry....Aegis Burberry Media Network will be centrally coordinated out of Vizeum offices in London, UK. The fashion business is the first global win for Aegis Media following the completion of its 3.2bn sale to Japan s giant Dentsu network last week. The account is believed to be worth in excess of 20m across ...

Ebay in agency talks over fashion project

31 Jan 2013 | by Sara Kimberley

in the fashion space....signed a multi-season sponsorship deal with the British Fashion Council s Fashion Forward initiative ...

Ralph Lauren hunts agency for B2B marketing

24 Jan 2013 | by Anne Cassidy

Ralph Lauren, the US fashion giant, is looking for a digital creative agency to handle its business

French Connection in media agency talks

22 Nov 2012 | by Nick Batten

French Connection, the fashion retailer, has made initial approaches to agencies to discuss its

Asos attacks Christmas clichés in menswear ad

19 Nov 2012 | by Sarah Shearman

Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a..., the Asossin aims to go against the grain of traditional fashion advertising. The video launch comes shortly ...

Fur trade targets glossies with multimillion ad blitz

15 Oct 2012 | by Ben Bold

The campaign will include a full-page ad in Conde Nast's Vogue, showcasing how fashion designers ... campaign in Conde Nast's GQ featuring US fashion designer Rick Owens, while the publisher's House ... ends of the fashion spectrum. "We have been too timid in the past. This new spend and direction ...

Benetton to consolidate £80m global media

04 Oct 2012 | by Jeremy Lee

The fashion brand s worldwide communications director, Gianluca Pastore, told Campaign that he is planning to consolidate the business, which is currently run from Benetton s group headquarters in Italy. "We will be consolidating it into a single network. It will take time, but it s the right way to go ...

Google Glass hits the catwalk at DVF show

14 Sep 2012 | by Sarah Shearman

Google has released a video of Google Glass, its vision for a wearable computer, making its fashion

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