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The key to growing brand value lies as much in consumers' hearts as their wallets

powerful reputation based on consistently delivering the great value fast fashion consumers want. It now ...

Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

Chanel - Once Upon A Time..." by Karl Lagerfeld Keira Knightley stars in this 18-minute film for the luxury fashion brand which charts the rise of Coco Chanel. Red Bull - Mad Mike drifting Crown Range in New Zealand International drift driver Mike Whiddett takes on the Crown Range, New Zealand ...

Durex creates 'touch-actuator' underwear for long-distance lovers

The underwear has been developed by Havas Worldwide Sydney, Snepo Technologies and fashion designer Billie Whitehouse. It allows long-distance couples to touch each other via a smartphone app. One half of a couple can send a message to their partner's smartphone, which then relays the message ...

Sector Insight (interactive): deodorants and body sprays

and unappealing, as well as old-fashioned, according to brand research by Mintel. Source ...

Cara Delevingne stars in Burberry Body Tender ad

Delevingne, who is regularly pictured with her pop star friends and has appeared on many catwalks over the recent fashion-week season, stars in an ad campaign for the perfume that begins today. The campaign was shot alongside the Thames in London by the fashion photographer Mario Testino, with creative ...

Brand Barometer: Nivea's latest viral campaign reviewed

describes her favourite pieces in her first collection for the fashion chain. EJAF - What ...

Beiersdorf moves £78m media account to MEC

-winning work for the Nivea brand including a tie-up with fashion retailer Asos.com that won last year ...

Femfresh and Oreo's lessons in social-media crisis management

from the off. The brand took a stand, in the most laudable of fashions, that it knew would excite ...

Inter City Group hires Instinct PR for Lipsy beauty range

Fashion retailer Inter City Group has hired Instinct PR to handle its Lipsy beauty range....The group previously used Boudoir PR for its fashion and beauty offerings but has moved the latter to Instinct. One of Instinct s first tasks is to work on the launch of Lipsy s second fragrance Lipsy London ... is a British women s fashion brand that also operates retail stores. It was founded in London in 1990 ...

Nivea invests in digital to stay 'relevant today'

Nivea is investing in major digital activity, which will have a fashion focus to lure in a younger...younger audience through a fashion positioning. It includes marketing across Nivea's website, Facebook, and for the first time Twitter and Pinterest, supported by extensive sampling activity, while fashion designer ... has targeted a younger, fashion conscious audience, aiming to increase awareness through trialling ...

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