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Think BR: Brands should be banging the drum for festival marketing

in anything from music and sports to food and fashion, with men and women from 16 to 60 buying tickets ...

Bourjois taps into London Fashion Week

and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -up shop, called the Bourjois Boutique, will offer a make-up and fashion experience for consumers ... Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

Escada relaunches 90s perfume range on Facebook

type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...

Sector Insight: Men's grooming and shaving

The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving...been hit by the fashion for stubble. - Supermarkets: Men are most likely to buy grooming products ...

Government targets beauty brands with body-confidence pledge

The government is drawing up a voluntary pledge in partnership with fashion, beauty and media

Sector Insight: Colour Cosmetics

matter. Colour cosmetics are closely intertwined with the fashion industry, and just as clothes ... to keep up with fashion trends. While consumers may not change their make-up with the same frequency ...

Lypsyl readies fruit balm digital activity

It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional. The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot. The brand is also promoting lip health ...

Rimmel London sponsors Glam Media in fashion week video deal

for an exclusive video partnership deal across its style sites for London Fashion Week....The campaign starts tomorrow (17 September) with a series of videos covering fashion week events ... ". The videos will be streamed across 40 Glam Media websites through a built-in London Fashion Week-themed video ... the week, and will be extended to include activity for London Fashion Week in February next year ...

Hi-Tech Media secures advertisers for washroom digital screen network

network of 2,500 screens by April 2013. The vending machines sell cosmetics and fashion ...

Burberry rolls out Facebook sampling drive

The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance. Burberry said it will be adding ... luxury fashion brand. Burberry has signalled that digital is a key area for investment ...

 

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