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Digital & Direct brief: Marc Jacobs launches email campaign

04 Feb 2009

Marc Jacobs, the high-end fashion brand, has launched an email campaign promoting its Daisy perfume

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

04 Nov 2008 | by Alex Brownsell

, for a campaign it developed for luxury fashion brand Radley. Following its acquisition by private ...

X Factor launches fashion microsite

27 Oct 2008 | by Fiona Ramsay

LONDON - ITV has launched a dedicated fashion and beauty microsite within The X Factor website..., backstage gossip and top tips from the show's resident fashion, hair and beauty experts. ITV's online sales ... and additional content around the contestant's and the judge's fashion and make-up.' ...

Brand Health Check: Olay

14 Oct 2008 | by Gemma Charles

-ageing sub-brands such as Regenerist and Total Effects have distanced it from its old-fashioned image ... , relative to other supermarket brands. Yet many women still think the brand old-fashioned. 'It's for my ...

Half of consumers to buy less says Henley Centre study

30 Sep 2008 | by Nicola Clark

% of consumers say they are now less likely to shop for fun and pleasure. While the ever-changing fashion merry ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

% growth, is Horlicks. A very old-fashioned brand, it has repositioned itself as a sleep aid, but, says ... done a great job in extending the appeal of what once felt like an old-fashioned diet brand and keeping ...

Media: Dior in Marie Claire tie-up

16 Sep 2008

Mascara brand Diorshow Iconic is sponsoring Marie Claire's online TV coverage of London Fashion...Iconic will take over the marieclaire.co.uk homepage until 5 October, and has secured the advertising inventory for the Fashion Week area of the site. The site features a blog from marieclaire.co.uk editor Carla Bevan and updates from Fashion Week shows and parties, including that for Marie Claire's 20 ...

Adam & Eve readies campaign for opening of upscale shopping centre Westfield London

01 Sep 2008 | by Jemima Bokaie

The campaign, created by Adam Eve which won the account in March, will position the site as a premium shopping and leisure destination. It will encompass regional TV, press, outdoor and digital advertising and will have a strong focus on the development's high-end fashion offering. A direct marketing ...

Thrift usurps green at top of the new consumer agenda

27 Aug 2008 | by Jane Simms

has become a symbol of ethical intent, and a very fashionable one at that,' he says. 'It is bought ...

Digital: Vogue.com airs banned CK work

19 Aug 2008

The ad, featuring actress Eva Mendes, promotes the fashion brand's fragrance, Secret Obsession. The original TV spot showed a nude Mendes tangled in crumpled sheets. A censored version has since been shown on US networks only after 9pm. The brand will sponsor VogueTV for four weeks, offering exclusive ...

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