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Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

Chanel - Once Upon A Time..." by Karl Lagerfeld Keira Knightley stars in this 18-minute film for the luxury fashion brand which charts the rise of Coco Chanel. Red Bull - Mad Mike drifting Crown Range in New Zealand International drift driver Mike Whiddett takes on the Crown Range, New Zealand ...

Durex creates 'touch-actuator' underwear for long-distance lovers

The underwear has been developed by Havas Worldwide Sydney, Snepo Technologies and fashion designer Billie Whitehouse. It allows long-distance couples to touch each other via a smartphone app. One half of a couple can send a message to their partner's smartphone, which then relays the message ...

Femfresh and Oreo's lessons in social-media crisis management

from the off. The brand took a stand, in the most laudable of fashions, that it knew would excite ...

Nivea invests in digital to stay 'relevant today'

Nivea is investing in major digital activity, which will have a fashion focus to lure in a younger...younger audience through a fashion positioning. It includes marketing across Nivea's website, Facebook, and for the first time Twitter and Pinterest, supported by extensive sampling activity, while fashion designer ... has targeted a younger, fashion conscious audience, aiming to increase awareness through trialling ...

Nivea deodorant in tie-up with Asos

Nivea is running a seven-week campaign with online fashion retailer Asos to drive engagement...towards building the momentum from last year's launch. "Asos's fashion credentials and discerning ...

Escada relaunches 90s perfume range on Facebook

type, and we love the idea of sampling in this way." In August last year, luxury fashion brand ...

Burberry rolls out Facebook sampling drive

The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance. Burberry said it will be adding ... luxury fashion brand. Burberry has signalled that digital is a key area for investment ...

John Frieda primed to host live digital show

in the digital space. Target's 'Kaleidoscopic Fashion Spectacular' was the first to grab my attention with a huge outdoor fashion show streamed into its Facebook page. Coca-Cola upped the ante with its Maroon ...

Rimmel to roll out interactive in-text ads

. Rimmel recently splashed out a significant six-figure sum to sponsor the Fashion on 4 strand on Channel ...

Rimmel seeks more engagement with website relaunch

is divided into North, East, South and West. The bloggers will discuss fashion within their area ... for Coty Beauty, said: "Rimmel is synonymous with London fashion and style. By creating an interactive ...

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