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Should companies embrace slang names for their brands?

teenage daughter uses that reinforces its low-budget, high-fashion status. No Christian Woolfenden ...

Chelsea to follow Newcastle United in selling stadium naming rights

Chelsea's new chief executive Ron Gourlay has said the club hopes to bring in as much as 150m by tying a brand down to a 10- to-15-year deal on the 42,000-seat ground. It follows this week's decision by Newcastle s owner Mike Ashley to rename St James' Park after his sports fashion chain Sports Direct ...

Moody Britain: Putting Britain back together

to their spending. In fact respondents noted that the thrifty measures which have only recently come into fashion ...

Coty signs Rolling Stone daughter as new face of Rimmel

of the most recent issue of fashion magazine Vogue UK. Earlier this year she caused controversy in one of her ...

Nivea said to be upset over Boots' 'Gorgeous' Gok Wan range

was sponsoring the TV presenter's Channel 4 series Gok's Fashion Fix. An insider said Wan's deal was a ...

Impulse signs up The Saturdays for 'behind the scenes' campaign

they offer fashion tips to fans. ...

Sector Insight: Feminine hygiene

tins to hold its products which it claims are 'fashion must-haves'. The imagery of the brand is more ...

Joop! fails in bid to trademark exclamation mark

-fareast-language:#0400; mso-bidi-language:#0400;} The European Court of First Instance today rejected the fashion ...

Lynx 'Get In There' by Bartle Bogle Hegarty

D AD Yellow Pencil: Best Use of Mobile Campaign Big Awards Fashion and Beauty: Digital (mobile ...

Sector Insight: household cleaning products

Wipes, as well as adapting to interior fashions with products based on natural ingredients for use ...

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