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STOP PRESS: JCB Clothing appoints Stephanie Churchill PR to handle launch of denim range

FASHION: JCB Clothing has appointed Stephanie Churchill PR to handle the global launch of its latest denim range. The agency has also recently been appointed to handle PR for underwear manufacturer Jockey International, as well as John Lewis Partnership's fashion range (PRWeek, 21 September). ...

Austin Reed selects Trew to extend brand's appeal

Lifestyle fashion brand Austin Reed has taken on Trew Public Relations to step up its UK consumer and trade PR. The agency, which specialises in fashion and performance brands, was awarded the six-figure account after pitching against five other agencies. Incumbent agency ...

L'Oreal takes PR in-house for two cosmetics brands

, and with fashion and beauty specialists Cameron PR, which was responsible for promoting the Berlei sports bra ...

John Lewis adds two agencies to roster

department store's fashion and furnishing sectors. Stephanie Churchill PR has been taken on to raise ... for furnishing and fashion was previously handled by JLP's seven-strong in-house team, which is led by head ... is devoted to fashion. The two agencies join CitigateSmarts and The SPA Way on the roster ...

Morris to develop brand focus with Iroquois start-up

Red Rooster co-founder Catherine Morris has set up an integrated comms agency, Iroquois. The agency includes experts in press, marketing, planning and creativity and hopes to offer expertise in fashion and lifestyle, technology and beauty. There are also plans to move into interiors, design ...

Agency Republic reveals Boots work

Agency Republic, the Omnicom-owned digital agency, has unveiled its launch work for Boots' Pure Beauty brand. Pure Beauty, a chain of stores that will stock premium beauty products, is opening its first outlets to coincide with London Fashion Week. The launch creative includes a poster ...

INTERNATIONAL: Louis Vuitton nets comms director for Asia-Pacific

HONG KONG: French fashion house Louis Vuitton has named Susan Loughry as communications director for Asia-Pacific. She replaces David Au, who left two months ago, and will oversee advertising, PR and the event and merchandising teams. She joined LV in 1993 as a store projects manager after leaving ...

A very Coors cons-beer-acy -- The Lowbrow Lowdown

to sponsor the show. The hawkers in Hollywood are doing just that. An August 21 Fashion Wire Daily ...

 

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