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Moss stars in TV push for Rimmel cosmetics

beauty and fashion in their own lives is fundamental to this. "It was a perfect evolution for the brand. This brand is about fashion and experimentation. About creating trends not following them. It ... an international print campaign in women's magazines. In these ads, Moss has been shot by the fashion ...

Ciro Citterio hires Kudos to take the brand upmarket

High street menswear retailer Ciro Citterio has hired Kudos for its consumer PR as the new owners begin a substantial investment programme. Trident Fashion bought the retailer in June and has appointed the agency to take the brand upmarket. Kudos MD Lindley Baptiste, who takes ...

STOP PRESS: Diesel has taken on Freewheelin' Media to handle PR

FASHION: Sports fashion brand Diesel has taken on Freewheelin' Media to handle PR for the planned relaunch of its 55DSL range. This is the first time PR for the clothing arm of Diesel has been handled by an external agency. The account will run for one year. ...

STOP PRESS: Promotion at Polo Ralph Lauren

FASHION: Polo Ralph Lauren has promoted Paddy Byng to senior V-P of international marketing, PR and licensee business development. Jeff Morgan becomes president of the Polo Ralph Lauren media group, taking responsibility for corporate comms, media business development and marketing. ...

Yellow Door takes Dunhill consumer work from Purple

Dunhill has appointed retail communications agency Yellow Door as the brand seeks to capitalise on the success of its West End store. Yellow Door has been asked to run day-to-day consumer PR, an account previously held by fashion PR agency Purple. The firm will handle PR around next year's spring ...

INTERNATIONAL: Global Round-up - News in brief

PARIS: Chanel PR and communications head for cosmetics and perfumes Nathalie Franchini has left to become director of international PR and communications at rival Escada. She will be responsible for creating a global strategy for the fashion, beauty and jewellery brand. Chanel refused to comment ...

 

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