26 Oct 2001
| by JEREMY WHITE
beauty and fashion in their
own lives is fundamental to this.
"It was a perfect evolution for the brand. This brand is about fashion
and experimentation. About creating trends not following them. It ...
an international print campaign in
women's magazines. In these ads, Moss has been shot by the fashion ...
26 Oct 2001
High street menswear retailer Ciro Citterio has hired Kudos for its
consumer PR as the new owners begin a substantial investment
programme.
Trident Fashion bought the retailer in June and has appointed the agency
to take the brand upmarket.
Kudos MD Lindley Baptiste, who takes ...
19 Oct 2001
FASHION: Sports fashion brand Diesel has taken on Freewheelin'
Media to handle PR for the planned relaunch of its 55DSL range. This is
the first time PR for the clothing arm of Diesel has been handled by an
external agency. The account will run for one year.
...
19 Oct 2001
FASHION: Polo Ralph Lauren has promoted Paddy Byng to senior V-P of
international marketing, PR and licensee business development. Jeff
Morgan becomes president of the Polo Ralph Lauren media group, taking
responsibility for corporate comms, media business development and
marketing.
...
19 Oct 2001
Dunhill has appointed retail communications agency Yellow Door as
the brand seeks to capitalise on the success of its West End store.
Yellow Door has been asked to run day-to-day consumer PR, an account
previously held by fashion PR agency Purple.
The firm will handle PR around next year's spring ...
05 Oct 2001
PARIS: Chanel PR and communications head for cosmetics and perfumes
Nathalie Franchini has left to become director of international PR and
communications at rival Escada. She will be responsible for creating a
global strategy for the fashion, beauty and jewellery brand. Chanel
refused to comment ...