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Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

Chanel - Once Upon A Time..." by Karl Lagerfeld Keira Knightley stars in this 18-minute film for the luxury fashion brand which charts the rise of Coco Chanel. Red Bull - Mad Mike drifting Crown Range in New Zealand International drift driver Mike Whiddett takes on the Crown Range, New Zealand ...

Durex creates 'touch-actuator' underwear for long-distance lovers

The underwear has been developed by Havas Worldwide Sydney, Snepo Technologies and fashion designer Billie Whitehouse. It allows long-distance couples to touch each other via a smartphone app. One half of a couple can send a message to their partner's smartphone, which then relays the message ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

. The case for Topshop According to a London Fashion Week study, Topshop is fashion s most social media ...

Sector Insight (interactive): deodorants and body sprays

and unappealing, as well as old-fashioned, according to brand research by Mintel. Source ...

Cara Delevingne stars in Burberry Body Tender ad

Delevingne, who is regularly pictured with her pop star friends and has appeared on many catwalks over the recent fashion-week season, stars in an ad campaign for the perfume that begins today. The campaign was shot alongside the Thames in London by the fashion photographer Mario Testino, with creative ...

Brand Barometer: Nivea's latest viral campaign reviewed

describes her favourite pieces in her first collection for the fashion chain. EJAF - What ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

, through education to retail and fashion. As ever, the government will lead the way, not just ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

urging Thais to hurry home and monitor earthquake news with a bucket of KFC chicken; and fashion brand ...

Think BR: Enduring brands

from music to fashion when consumers rejected the former). Successful human relationships puzzle ...

Think BR: So you think you know the Chinese market?

decided to transform its own YLD brand with a new fashion lifestyle proposition. Enter ZipZap, a new apparel brand that offers premium fast-fashion at an affordable price. TBU mobilized its global network ...

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