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Lypsyl readies fruit balm digital activity

It has appointed Iris to create the campaign and position the brands as fashionable, rather than purely functional. The new product range of "catwalk inspired" lip-balms includes Watermelon Burst, Pineapple Passion, Cherry Blossom and Strawberry Polka-Dot. The brand is also promoting lip health ...

Rimmel London sponsors Glam Media in fashion week video deal

for an exclusive video partnership deal across its style sites for London Fashion Week....The campaign starts tomorrow (17 September) with a series of videos covering fashion week events ... ". The videos will be streamed across 40 Glam Media websites through a built-in London Fashion Week-themed video ... the week, and will be extended to include activity for London Fashion Week in February next year ...

Private Equity: Asset strippers or brand builders?

From frozen food and biscuits to fashion chains and a bicycle retailer, private equity funds have..., earlier this year. Other private equity investments struggling to find an exit include fashion retailer ...

Hi-Tech Media secures advertisers for washroom digital screen network

network of 2,500 screens by April 2013. The vending machines sell cosmetics and fashion ...

Platinum Foxes - the irresistible rise of global agelessness

the worldwide reach and role of an integrating fashion market from our website. It is no new ... activities such as social networking), in-season fashion or a fulfilling sex life. Rather, lengthened life ... of fashion, work, family life and much else besides. We find in our research that date of birth ...

Burberry rolls out Facebook sampling drive

The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance. Burberry said it will be adding ... luxury fashion brand. Burberry has signalled that digital is a key area for investment ...

Adwatch (Aug 3) - Top 20 recall: Lynx has an effect

Skip to table No wonder this ad got the top spot this week. When I looked it up on YouTube, I must have found the naughtier version of this 30-second, safer variety. There's no denying which one I enjoyed more. In typical Lynx fashion, we are faced with a young man miraculously attracting ...

Cannes Lions Festival 2011: The Brands at Cannes

, a white-label manufacturer for fashion brands, was one of the estimated 800 Brazilians attending. 'I'm here looking for marketing ideas, as my family's fashion business wants to expand to the West and be a ...

Veet rolls out summer wax strip campaign

is the perfect time of the year to raise awareness of Veet's new EasyGrip Wax Strips. "The fashion imperative ...

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

behaving in a like fashion. JLS (http://www.jlsofficial.com) also did their bit for Red Nose Day earlier ...

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