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Ones to watch: the latest viral videos from Chanel, Red Bull and Johnson's

17 May 2013 | by Gemma Charles

Chanel - Once Upon A Time..." by Karl Lagerfeld Keira Knightley stars in this 18-minute film for the luxury fashion brand which charts the rise of Coco Chanel. Red Bull - Mad Mike drifting Crown Range in New Zealand International drift driver Mike Whiddett takes on the Crown Range, New Zealand ...

Sector Insight (interactive): deodorants and body sprays

07 Mar 2013 | by Jane Bainbridge

and unappealing, as well as old-fashioned, according to brand research by Mintel. Source ...

Brand Barometer: Nivea's latest viral campaign reviewed

01 Mar 2013

describes her favourite pieces in her first collection for the fashion chain. EJAF - What ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

, through education to retail and fashion. As ever, the government will lead the way, not just ...

Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

urging Thais to hurry home and monitor earthquake news with a bucket of KFC chicken; and fashion brand ...

Think BR: Enduring brands

21 Nov 2012 | by Catherine Becker

from music to fashion when consumers rejected the former). Successful human relationships puzzle ...

Think BR: So you think you know the Chinese market?

16 Nov 2012 | by Toby Southgate

decided to transform its own YLD brand with a new fashion lifestyle proposition. Enter ZipZap, a new apparel brand that offers premium fast-fashion at an affordable price. TBU mobilized its global network ...

Shoppers get back to basics

05 Nov 2012 | by Tim Eales

As prices rise for most grocery items - during August 2012 in the UK they were up 2.6% compared to the same period the previous year - and earnings remain static for many, we re seeing a return to some old-fashioned thrifty principles. Volumes decline as purse strings tighten As cautiousness about the economy ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

of BlueRunVentures: 'Brands are way more open-minded about solving problems the new-fashioned way' Kraft head ... in an orderly fashion to users. The hackathon model has turned this on its head.' The no-app hack While ... , Beijing, and Seoul Brands are way more open-minded about solving problems the new-fashioned way - just ...

Think BR: Communicating Britishness through advertising

31 Jul 2012 | by Keith Glasspoole

competitor, Warburtons, had established a 20% lead in market share. The brand was seen as old-fashioned ... history playing out behind him. Hovis had realised that the brand s history, previously defined by old-fashioned ...

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