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Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

and fashion-conscious young community. Traditionally, they would not see the Ford brand as one that would ... fashion designer Julien MacDonald. This is how Ogilvy explain their choice: Why Kylie? She ... Can t get you out of my head . Why Julien MacDonald? He is the darling of the fashion world. A ...

Bang! Getting Your Message Heard in a Noisy World

21 Oct 2003 | by Linda Kaplan Thaler and Robin Koval

with the Consumer We do it through old-fashioned emotions. Emotions don t change with the seasons. Chances ...

A National Broadcast Media Survey of Radio and TV Audiences

26 Sep 2003 | by GfK Media

, after testing which showed the results of the new system to be "anomalous". MacKenzie blasted the old-fashioned ...

Are domain names suddenly too sexy?

01 Aug 2003 | by Naseem Javed

global enterprise. Stealing the names of existing businesses became fashionable. Cyber-squatting became ... fog is so thick, that without this key, a name identity is simply doomed. The old-fashioned gigantic ...

Brand Failures

01 Apr 2003 | by Matt Haig

68. Ratner s 69. Planet Hollywood 70. Fashion Caf 71. Hear Say 72. Guiltless Gourmet 8 ...

 

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