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Turning browsers into buyers

.co.uk which include beauty and fashion reviews. It is possible the specialists could be drawn further ...

Consumer: Malibu puts some varnish on its image

and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

The business of business travel

of the Heathrow Express, you would receive a carefully fashioned laminated travel itinerary timed to perfection ...

Consumer: Gok Wan gives new look to Specsavers

. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie...exclusively for Specsavers nationwide To establish Specsavers as a fashionable brand with strong ... Fashion and lifestyle journalists from national, consumer, trade and online titles, including bloggers ... , consumer and regional journalists were given one-to-one interviews with Wan and high-profile fashion ...

Capitalising your brand

profile events such as the Royal Wedding, London Fashion Week and the Olympic Games, as well as a steady ...

Voluntary sector: Celeb charity show puts trust in fashion

illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion...Campaign Trust in Fashion Client Rainbow Trust Children's Charity PR team Pier Timescale June 2011 Budget 10,000 OBJECTIVES To raise awareness of the Trust in Fashion event To build lasting relationships with the national media and fashion industry. STRATEGY AND PLAN ...

Young westerners are embracing a global outlook

when fast-fashion labels are attempting to gloss over their use of cheap foreign labour. This clever ...

Christmas shopping: profiling parents

hear when listening to their favourite fashion and beauty shows (which they are 52% more likely ...

Special Environmental Award: Shock tactics keep whaling ban in place

153 pieces of online coverage including on Perez Hilton's fashion channel Coco Perez, The Sun Online ...

When celebrity endorsements go wrong

during her cocaine expose, only to become the darling of high street fashion giant, Topshop a couple ...

 

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