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The new power of television

Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as the poor relation - an old-fashioned platform that is gradually falling victim to media fragmentation. Younger audiences are becoming resistant to TV ads, while the proliferation of new platforms has seen ...

Facebook's emerging future

Since launching the GlobalWebIndex three years ago, we ve tracked the incredible growth of Facebook from social upstart to the central pillar of the global internet. Despite the central role it plays in the internet, it has become fashionable to knock Facebook since its IPO and the sliding value ...

Luxury brands finally venture online

Over the past fifteen years many luxury fashion brands have been more than a little reluctant to advertise online. While luxury brands are all about exclusivity, the online world and - more recently ... to play sport for more than four hours a week. This fashionable internet user is also likely to be a ...

Consumer 2.0: Fighting the online retail revolution

-store. And now, the gap is also closing with respect to clothing, shoes, and fashion accessories, as the success ...

Understanding the customer journey

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ...

CSR: Golden Square gets green makeover

to offer local discounts. Coverage was organised for the shopping centre's bee colony and a green fashion ...

Turning browsers into buyers

.co.uk which include beauty and fashion reviews. It is possible the specialists could be drawn further ...

The business of business travel

of the Heathrow Express, you would receive a carefully fashioned laminated travel itinerary timed to perfection ...

Capitalising your brand

profile events such as the Royal Wedding, London Fashion Week and the Olympic Games, as well as a steady ...

Young westerners are embracing a global outlook

when fast-fashion labels are attempting to gloss over their use of cheap foreign labour. This clever ...

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