26 Jan 2012
| by John Owens
and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ...
of mind with opinion-forming media
To achieve cut-through within the fashion and beauty community
To generate coverage in consumer lifestyle and fashion media
To drive consumers to the Malibutique ...
15 Dec 2011
. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie...exclusively for Specsavers nationwide
To establish Specsavers as a fashionable brand with strong ...
Fashion and lifestyle journalists from national, consumer, trade and online titles, including bloggers ...
, consumer and regional journalists were given one-to-one interviews with Wan and high-profile fashion ...
30 Nov 2011
illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion...Campaign Trust in Fashion Client Rainbow Trust Children's Charity PR team Pier Timescale June 2011 Budget 10,000
OBJECTIVES
To raise awareness of the Trust in Fashion event
To build lasting relationships with the national media and fashion industry.
STRATEGY AND PLAN ...
29 Sep 2011
153 pieces of online coverage including on Perez Hilton's fashion channel Coco Perez, The Sun Online ...
11 Aug 2011
, to meet 24 fashion and lifestyle retailers. There was a lecture and workshop at the Apple Store, a live Tweet Wall showing tweets throughout the day, a fashion lottery, a recharge hub and an end ...
and evaluation
More than 100 international fashion bloggers attended and covered the event, including ...
20 Jul 2011
| by Jenny Cornish
to the VisitBrighton website - the lifestyle, business and fashion pages all seem open goals. This would put Brighton ...
to compete against Nomad. The PR team also ran a targeted media plan, using London Fashion Week and Christmas ...
07 Jul 2010
| by Cathy Wallace
Fashion Street. Once a shortlist was compiled with a panel of experts, the idea was to put this to a ...
category such as fashion designers, magazine editors, TV presenters and senior journalists.
These panels ...
Client: Debenhams PR team: In-house Timescale: February 2010 Budget: 200 February sees autumn and winter fashion collections shown all over the world. These shows are accompanied by media ...
-up to London Fashion Week - To raise awareness of Principles' return to the High Street, at Debenhams ...
campaign, setting up media partnerships across the music, lifestyle, festival and fashion sectors, to reach ...