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Consumer: Malibu puts some varnish on its image

and their friends could sample fashion and beauty products, and try new Malibu cocktail recipes. Other activity ... of mind with opinion-forming media To achieve cut-through within the fashion and beauty community To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ...

Consumer: Gok Wan gives new look to Specsavers

. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie...exclusively for Specsavers nationwide To establish Specsavers as a fashionable brand with strong ... Fashion and lifestyle journalists from national, consumer, trade and online titles, including bloggers ... , consumer and regional journalists were given one-to-one interviews with Wan and high-profile fashion ...

Voluntary sector: Celeb charity show puts trust in fashion

illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion...Campaign Trust in Fashion Client Rainbow Trust Children's Charity PR team Pier Timescale June 2011 Budget 10,000 OBJECTIVES To raise awareness of the Trust in Fashion event To build lasting relationships with the national media and fashion industry. STRATEGY AND PLAN ...

Special Environmental Award: Shock tactics keep whaling ban in place

153 pieces of online coverage including on Perez Hilton's fashion channel Coco Perez, The Sun Online ...

Campaigns: Consumer - Regent Tweet promotes street appeal

, to meet 24 fashion and lifestyle retailers. There was a lecture and workshop at the Apple Store, a live Tweet Wall showing tweets throughout the day, a fashion lottery, a recharge hub and an end ... and evaluation More than 100 international fashion bloggers attended and covered the event, including ...

Campaigns: Cult movie boosts appeal of Brighton

to the VisitBrighton website - the lifestyle, business and fashion pages all seem open goals. This would put Brighton ...

Food & Drink - Nomad challenges London to a cook-off

to compete against Nomad. The PR team also ran a targeted media plan, using London Fashion Week and Christmas ...

Consumer/digital - Google introduces Street View Awards

Fashion Street. Once a shortlist was compiled with a panel of experts, the idea was to put this to a ... category such as fashion designers, magazine editors, TV presenters and senior journalists. These panels ...

Consumer - Debenhams champions size 16 models

Client: Debenhams PR team: In-house Timescale: February 2010 Budget: 200 February sees autumn and winter fashion collections shown all over the world. These shows are accompanied by media ... -up to London Fashion Week - To raise awareness of Principles' return to the High Street, at Debenhams ...

Entertainment: Festival makes all the right noises

campaign, setting up media partnerships across the music, lifestyle, festival and fashion sectors, to reach ...

 

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