Search results for "Fashion

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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ...

When it comes to apps, mum and dad know best

02 Jun 2011 | by Lucy Neiland

searching fruitlessly around the old-fashioned record shops for the record he produced as a DJ some years ...

Understanding why consumers read print media

09 Nov 2010 | by Richard Morris

of treat/reward they would be more likely to look at the fashion and beauty page (Index 152). Men ... to it when opening a magazine. More than half of 15-24 year olds are most interested in the fashion pages ...

The spending power and media habits of X Factor fans

19 Oct 2010 | by Russell Budden

in the most appropriate fashion. They tend to be career-oriented and more likely to want to get to the very ...

Using mobile for successful and innovative comms planning

06 Oct 2010 | by UM London

) but also score heavily against beauty fashion apps (265) and celebrity gossip (257); these choices ...

Outdoor spearheads Westfield campaign

27 May 2009 | by Laura Langthorne

. It was imperative that our campaign provided the right blend, delivering upmarket fashion- conscious women

Whitepaper: Seven Things You Should Know about E-Publishing

27 Apr 2009

not mean that the bookshelf has gone out of fashion. E-publishing does not change the workflow required ...

EBay highlights its uniqueness in the retail sector

29 Jul 2008 | by Media Week

key lapsed buyer sectors - men's fashion, women's fashion and entertainment. From a TV buying ... targeted ITV1 audiences relevant to women's fashion (Ant Dec's Saturday Night Takeaway), men's fashion ...

Matalan keeps women firmly in its sights

24 Jun 2008 | by Angie Browne

two distinct audiences - Matalan's core housewives with children market, as well as a fashion...broad audience with brand and fashion-led work, to more focused offer-led advertising in the build ...

Brand Barometer - New Ford Focus ad hits the high notes

19 Feb 2008 | by Sundip Chahal

Richey for a variety of instruments fashioned out of bits of a Ford Focus. For example, a double bass ...

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