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Burton teams up with BoysStuff

LONDON - Men's fashion retailer Burton has teamed up with men's gadget retailer BoysStuff

Trinity pledges new approach to media

The agency, which opens its doors this week, has secured three founding clients in the fashion retailer New Look, the shirt-maker Charles Tyrwhitt and the US technology company Sling Media. The direct agency Kitcatt Nohr Alexander Shaw has taken a minority stake in Trinity, which will be based ...

Esprit hires Cunning for experiential task

LONDON - Fashion brand Esprit is embarking on a national below-the-line push to highlight...The fashion brand has hired Cunning to handle the campaign, which will span a range of promotional and experiential activity kicking off later this month. As part of the push, shoppers will be given the chance to design and produce their own carry bags in-store: customers will be given a postcard on which to draw ...

MindShare adds two senior specialists

, she worked on a 6.4 million pitch for high street discount fashion chain TK Maxx, which MindShare won ...

QS seeks agency to develop direct drive

and Wales. Aside from fashion, the chain sells discounted homewares and jewellery for 1. ...

Bertozzi appointed to head of digital role at ZenithOptimedia

. ZenithOptimedia has recently won the accounts for hygiene products manufacturer IBA, fashion retailer Diesel ...

Luxury marketing group launches

Sponsored by business jet charter Bombardier Skyjet International and luxury lifestyle publication Lusso Magazine, The Luxury Network consists of 30 non-competitive premium brands drawn from a range of markets including boating, finance, fashion and hotels. Directors Andrew Lloyd and Kevin ...

Mindshare scoops TK Maxx media account

fashion chain.

MindShare scoops £6.4m TK Maxx media account

fashion chain..... The discount-fashion retailer plans to increase its digital marketing activity this year to establish the web ...

Initiative UK set to launch creative unit

Tony Manwaring, communications planning director at the Interpublic-owned agency, said Initiative would produce good creative work in far less time than an ad agency. He added that the term creative agency was a misnomer for those old-fashioned dinosaurs and claimed Initiative was responding ...

 

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