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Diet Coke calls ad pitch

from an agency of record model and build the brand's links with the fashion world....its collaboration with fashion to the next stage. "We are therefore exploring partnering with a ...

Mindshare wins TK Maxx online account

The incumbent on the account was Arena BLM. Mindshare already handles the discount fashion retailer's offline media planning and buying business. Arena BLM won the online business in February 2007 after a pitch against Golley Slater and Starcom. Mindshare won the fashion chain's media business ...

Cream appoints Shifra Cook to director role

Cook was previously the joint managing director of the fashion and luxury agency BLM Red, where she worked on accounts including Paul Smith and Sisley. In her new role Cook will be based at Cream's London office, working with a senior team that includes the managing director Graham Painter. ...

Hugo Boss in £40m global media pitch

LONDON - Hugo Boss, the German fashion brand, is conducting a review of its estimated £40 million...on advertising in glossy fashion titles. The review, which is being handled out of Hugo Boss German ...

Trinity pledges new approach to media

The agency, which opens its doors this week, has secured three founding clients in the fashion retailer New Look, the shirt-maker Charles Tyrwhitt and the US technology company Sling Media. The direct agency Kitcatt Nohr Alexander Shaw has taken a minority stake in Trinity, which will be based ...

PHD scoops £30m pan-European Gap account

LONDON - Gap, the US fashion retailer, is set to appoint PHD to handle its estimated £30m pan

Hurrell and Dawson lands £9m IPC Look

The publisher is describing Look, which will have a focus on fashion and celebrity style, as its biggest-ever launch, and is backing it with a budget of 18m over two years. Hurrell and Dawson won the brief after a competitive pitch. It will develop a 9m integrated campaign that will include traditional ...

 

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