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NEWS: BRIEFS

19 Dec 1996

to early teens and their parents, covering children s fashion and news, is to be launched ...

ANALYSIS: Changes in store for retail

19 Dec 1996 | by JULIAN LEE

goods in a conventional fashion, stop and scan a product for more information or even talk by phone ...

ADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs

19 Dec 1996 | by RICHARD MCCANN

, this time shaped like an cross between a Second World War shell and a coffee percolator and fashioned ...

MARKET RESEARCH: The season to be selling

19 Dec 1996 | by DANNY ROGERS

: With an ever-more bewildering choice of gifts and fast-moving fashions, we re probably changing the way we ...

CAMPAIGN CRAFT: PORTFOLIO; Alan Aboud

13 Dec 1996 | by JIM DAVIES

graphic design. His 1989 degree show was striking enough to persuade the fashion guru, Paul Smith...studied graphic design. His 1989 degree show was striking enough to persuade the fashion guru, Paul ... flavour of the month - but we don t go in and out of fashion either. The next step for Aboud ... the boundaries with Paul Smith s press ads, which are currently illustration-based. The trouble with fashion ...

NEWS: Jackie Cooper in Eddie Bauer win

13 Dec 1996 | by SARAH MERTON

traditional boundaries in the way fashion has been retailed in theUS and it s a terrific compliment ...

CAMPAIGN CRAFT: CRAFT SECRETS; Tight budgets force BFCS to explode its teddy on the cheap

13 Dec 1996 | by RICHARD COOK

animal with mini-explosives and have it disgorge its contents in spectacular fashion against the wall ...

FOCUS INFORMATION SOURCES: Papering over the on-line cracks

13 Dec 1996 | by DANNY ROGERS

future events information service. Profile Systems also produces Fashion Monitor, a general guide on the fashion sector including new developments and substantial information on relevant journalists ...

NEWS: Delaney Fletcher and 20/20 scoop Hype drink brief

13 Dec 1996 | by ANNE-MARIE CRAWFORD

Delaney Fletcher Bozell and its media arm, 20/20 Media, has won the pounds 2 million above-the-line launch of Hype, a fruit-flavoured energy drink. Currently, the drink has a limited distribution in a few fashionable clubs, but Delaney Fletcher has now been briefed to turn Hype into a ...

BUSINESS-TO-BUSINESS: Letters of distinction

12 Dec 1996 | by KAREN FLETCHER

media. A large number of people have moved into direct marketing, following the fashion without having ... , aimed to encourage marketers in the fashion industry to take a stand at the Emap exhibition ... in marketing for a fashion group and so had a unique insight into the target market for the 40 Degree ...

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