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MEDIA: FOR THE RECORD

15 Dec 1995

of corporate business development. The fashion retailer, Esprit, has appointed MBS Media to handle its ...

MEDIA: HEADLINER; The beer expert with much to live up to at the Media Centre

15 Dec 1995 | by JOHN OWEN

acquisition. An expensive one, too, you might expect. However, Theakstone is one of those old-fashioned ...

MEDIA: BRIEFS

14 Dec 1995

from January next year. It was launched in 1990 as a quality business men s fashion title by Streamline Fashion Publishing. I don t believe it! Victor Meldrew is more popular than ...

MARKETING MIX: COMMENT; Why the fashion darlings deserve a dressing down

08 Dec 1995 | by DRAYTON BIRD

. These fashion bozos go one better. They produce their own hogwash. Drayton Bird runs the Drayton Bird ...

COMMENT: PLATFORM; Why specialists are becoming old-fashioned

08 Dec 1995 | by GARETH ZUNDEL

A broader range of experiences is now needed to provide fuel for ideas in fast-changing markets, says Gareth Zundel.

MARKETING MIX: I’ll name that brand in one!

08 Dec 1995

expanded into other areas including the footwear which was the height of fashion in the mid-1970s...This week s mystery product takes its name from the German doctor who set up a shop in America in 1904. His brother opened a similar venture in the UK a decade later and, over the years, the company expanded into other areas including the footwear which was the height of fashion in the mid-1970s ...

INTEGRATED: PORTFOLIO; Andy McAdie

08 Dec 1995 | by JIM DAVIES

proportion of their schooldays fashioning paper aeroplanes. Their impressive portfolio of direct mail...Clearly, the Collett Dickenson Pearce creative team, Andy McAdie and Michael Victor, spent a good proportion of their schooldays fashioning paper aeroplanes. Their impressive portfolio of direct mail is home to several masterpieces of paper engineering. There s nothing more depressing ...

NEWS: Three shops vie for UK push for breast cancer fund raiser

08 Dec 1995

for Breakthrough in other countries. In the US this year, a campaign created by Fashion Designers ... , are being lined up for a high-profile campaign to coincide with the launch of British Fashion Week next ...

MEDIA: Glut of promotions causing an editorial drought

08 Dec 1995 | by MAGGIE BROWN

profile column. But overall, there is far too much space devoted to advertorials and promotions (fashion spreads from Dorothy Perkins or Next flowing seamlessly from the magazine s own fashion pages ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

08 Dec 1995 | by SUE BRYANT

glass dome in the Printemps department store for cocktails, dinners and fashion shows. Various ... and fashion shows as well as meetings. ...

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