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H&M leads top ten most-shared Beckham ads on the social web

Ads for the fashion retailer, featured three times in the top 10 chart, were shared 1.2 million times, and soaked up 53% of the shares from the top 10. In second place, Pepsi racked up 737,606 (32%) shares from Becks across two ads in the chart, whilst adidas, featured three times, managed just 194 ...

Durex creates 'touch-actuator' underwear for long-distance lovers

The underwear has been developed by Havas Worldwide Sydney, Snepo Technologies and fashion designer Billie Whitehouse. It allows long-distance couples to touch each other via a smartphone app. One half of a couple can send a message to their partner's smartphone, which then relays the message ...

The Outnet hires We Are Social for social media

, the discount fashion website owned by Net-a-Porter, after a pitch....,000 followers on Twitter. It stocks last-season designer fashion clothing and collaborates exclusively ... in the discount luxury market. "We ll leverage our fashion experience to develop a social strategy together ... campaigns." We Are Social has worked with other fashion and luxury brands including Donna Karan Atelier ...

TK Maxx kicks off pan-Euro creative pitch

are looking for an agency with strong fashion retail understanding that can help us propel our exciting ...

Albion wins Hackney Fashion Hub after 'locals' pitch

Albion has been picked to handle the branding and advertising brief for the £100m Hackney Fashion...The Hackney Fashion Hub is a joint project between Hackney Council and the Manhattan Loft ... . The 100m development will create 6,200 square metres of retail space for fashion stores, restaurants ... by Manhattan Loft Corporation and Chatham Works, which currently house stores from the fashion brands Pringle ...

Arnold Amsterdam creates drug cookbook for Stüssy's spring line

mushrooms that can be legally obtained in the Netherlands. The recipes are interspersed with fashion pages ...

Dentsu's Aegis Media wins £20m global Burberry account

and buying duties for British luxury fashion brand Burberry....Aegis Burberry Media Network will be centrally coordinated out of Vizeum offices in London, UK. The fashion business is the first global win for Aegis Media following the completion of its 3.2bn sale to Japan s giant Dentsu network last week. The account is believed to be worth in excess of 20m across ...

Google hires Patrick Collister as head of design

is very interesting because I think it shows that good old-fashioned understanding of brands, ideas ...

Campaign Viral Chart: Dove men let their hair down

again enters the chart with a look at the luxury fashion brand's history. The ad, featuring Karl ...

Pitch update

and communications brief to create a "fashion hub" in central Hackney. The hub will be based around the Burberry ...

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