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Luta drafts in Diffusion for global sportswear launch

22 May 2013 | by John Owens

by a media and product-placement campaign to establish Luta s presence in the fashion and lifestyle ...

M&S long-serving marketing chief Steven Sharp to retire

21 May 2013 | by Alex Brownsell

1.7% like-for-like leap in UK food sales, M S continues to struggle in its core fashion market ...

Barbour hires Paul Wilkinson to lead global marketing

20 May 2013 | by Alex Brownsell

Fashion brand Barbour has strengthened its senior team with the appointment of Paul Wilkinson...Wilkinson will head up the global marketing team with responsibility for branding, PR and digital marketing, as Barbour seeks to develop its "lifestyle brand" credentials. He joins from his previous position as managing director at surf fashion company Protest Boardwear. Prior to this, Wilkinson occupied ...

ShortLlist Media promotes four in group restructure

30 Apr 2013 | by Arif Durrani

masterminded the build for the imminent launch of multi-platform fashion digital glossy brand Never ...

The Outnet hires We Are Social for social media

22 Apr 2013 | by Louise Ridley

, the discount fashion website owned by Net-a-Porter, after a pitch....,000 followers on Twitter. It stocks last-season designer fashion clothing and collaborates exclusively ... in the discount luxury market. "We ll leverage our fashion experience to develop a social strategy together ... campaigns." We Are Social has worked with other fashion and luxury brands including Donna Karan Atelier ...

TK Maxx kicks off pan-Euro creative pitch

11 Apr 2013 | by Louise Ridley

are looking for an agency with strong fashion retail understanding that can help us propel our exciting ...

Dentsu's Aegis Media wins £20m global Burberry account

03 Apr 2013 | by Arif Durrani

and buying duties for British luxury fashion brand Burberry....Aegis Burberry Media Network will be centrally coordinated out of Vizeum offices in London, UK. The fashion business is the first global win for Aegis Media following the completion of its 3.2bn sale to Japan s giant Dentsu network last week. The account is believed to be worth in excess of 20m across ...

Google hires Patrick Collister as head of design

02 Apr 2013 | by James Swift

is very interesting because I think it shows that good old-fashioned understanding of brands, ideas ...

Boutique denim brand Trilogy calls in M&C Saatchi Sport & Entertainment

14 Mar 2013 | by Loulla-Mae Eleftheriou-Smith

The agency is charged with providing ongoing PR support alongside a launch strategy for Trilogy s new flagship store in Chelsea. M C Saatchi Sport Entertainment will also create seasonal PR campaigns for the fashion brand. Laura Coller, account director at M C Saatchi Sport Entertainment ...

Shine grabs Cos social media account

07 Mar 2013 | by Loulla-Mae Eleftheriou-Smith

Cos, the high-end fashion retailer, has appointed Shine Communications to develop and drive a

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