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London Weekly raises £5.5m launch funding

02 Dec 2009 | by Sarah Johnson

20 December, states that it will include entertainment, gossip, politics, health, music and fashion ... fashion and lifestyle content. However it positions itself, The London Weekly must give readers a viable ...

Digital Choice: ASOS.com on Facebook

10 Nov 2009 | by Nik Margolis, Head of digital, DCH

scope of it shows what a perfect marriage ASOS.com and Facebook is. Fashion is about the latest trends

Brand in the news: Red Bull

10 Nov 2009 | by Ian Smith, Structural design director, LFH

Yet the young and fashionable are a fickle bunch. Brand popularity can be short-lived because, by their very nature, these groups quickly move on to the 'next big thing'. Perhaps this is making the brand explore more audacious marketing methods. It has a history of aggressive marketing and should be well up ...

Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal

10 Nov 2009

) in a van. It provides old-fashioned customer care and service in a 21st-century context - echoes ...

Marketing Mole: Name that brand

27 Oct 2009

This colourful Italian fashion brand was founded in 1965 and now operates 6000 stores in more than

Smart mailing in style focus

27 Oct 2009

The 'Express your style with Smart' push, which launched this week, features a fashion magazine-like style guide. Mailed in a clear plastic bag, the glossy guide will feature pictures shot by fashion photographer Chloe Mallett. Created by agency Weapon7, the guide focuses on colour and seasonal trends ...

The week in marketing

21 Oct 2009

for the show to reinforce the brand's relevance to a young, fashion-conscious audience. The 30-minute show ... with the release of the single Fight for this Love. It features pictures taken by the fashion photographer Nick ...

HobbyCraft in mag roll-out

13 Oct 2009

Craft specialist HobbyCraft has launched a glossy magazine featuring fashion projects, gift ideas

Media Road Test - Stylist

13 Oct 2009

The free women's weekly has finally arrived, with issues of Stylist being handed out on the streets of UK cities. The content is a mixture of fashion, shopping, travel and issue-based features ... will be competing with paid-for fashion weeklies including Look and Grazia. It has the advantage of reaching a big ...

Digital choice - Spar Shelf Sniper

13 Oct 2009 | by Matt Davis, Creative partner, Ruby

of old-fashioned, traditional tactic I've always had a soft spot for. Agency: DMG. ...

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