20 Dec 2006
| by Avid Tiltman
channels to deliver promotional activity. The agency's experiential
division organised fashion shows ...
. The online activity was viewed by more than 14.2m consumers, every
fashion show was oversubscribed ...
starring TV fashion advisers Trinny and Susannah delivered a 32%
incremental sales uplift. Elvis picked ...
20 Dec 2006
| by Craig Smith, Editor
Take the agency that created two 20-minute films for Land Rover's 'Go
Beyond' TV channel - not a digital or advertising agency, but our
winning customer publisher. Or the agency that delivered a digital spur
for the Wonderbra fashion shows - from within the 'traditional'
discipline of sales promotion ...
years earlier. 'I was 21 and I thought the
idea of being a fashion buyer was great - flying around ...
fashion retailer ASOS.com. Just months
in, the title is delivering 10% of total monthly sales ...
20 Dec 2006
| by George Bryant, Managing partner and head of planning, Abbott
Mead Vickers BBDO
the mince pies and pour
yourself a cup of new-fashioned tea. ...
to be proud about in 2006. While its
advertising, focused as it is on jingles, may never be fashionable among ...
The fashion retailer, which has suffered poor sales this year, will use the data to better target activity intended to persuade customers to visit its website, where it has been selling its range since 1999. It has approached a number of agencies about the work.
Earlier this year, the retailer ...
13 Dec 2006
| by Ed Kemp
The fashion retailer, which has suffered poor sales this year, will use
the data to better target activity intended to persuade customers to
visit its website, where it has been selling its range since 1999. It
has approached a number of agencies about the work. Earlier this year, the retailer ...
13 Dec 2006
line with fashion label Gucci, which has been accused of using
sweatshop workers. Clive Mollet ...
13 Dec 2006
| by Emma Dibben, Director of outdoor, Initiative
included, and Bond
Street will appeal to fashion/luxury-goods advertisers. As with any form of digital ...