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Media News brief: Levi's renews sponsorship

awards will coincide with London Fashion Week. Levi's sponsorship activity begins in the January issue

Retail choice: Bershka, Oxford Street

Bershka, the little funky sister of well-known Zara, stands proud among Oxford Street's fashion...Its brand confidence is on a par with nearby contemporaries and will attract any fashion-conscious shopper. Consumers are drawn into the store by a catwalk of inspiring mannequins that exude the brand attitude. The clear sightlines are greeted by a backlit wall and graphics that evolve with the seasons ...

Profile: Theatre director - Sally Scott Marketing director, Selfridges

is designed for ladies who lunch, but it's for people like me who love fashion but don't have time to shop...'My shopper knows I'm secretly a hippy bohemian who probably needs to look more sophisticated, and she puts things together for me. That's the only way I can get it all done.' Fashion has been ... that led her to spend a year at Sotheby's, but this was only a precursor to her move into fashion. From ...

Helen Dickinson on retail: Throwaway society, enduring impact

chief executive of a non-fashion retailer says they are wearing clothes that their company sells

Agency of the Year 2005: Field Marketing Agency of the Year - REL Field Marketing

that products got to stores in a timely fashion. REL's in-store arrangement has contributed to Sainsbury ...

Branding News brief: Rezidor SAS to open boutique hotels

Rezidor SAS is to open 30 boutique hotels in a tie-up with fashion house Missoni. The hotels

Branding News: Design choice - Triumph/Paul Smith Bonneville T100

of British fashion has been given the canvas of a Triumph Bonneville - a classic bike from the 60s - to play ... in collaboration with the fashion designer would have been fascinating; decorating just a few seems a little ...

Power 100: Next Generation 2005

remit that covers everything from creative work to brand experience platforms in music, fashion ...

Editorial: H&M's fashion travesty

These come to the auction site courtesy of the shoppers who blitzed the fashion retailer's stores ... in the process. The episode raises the question of just how smart fast fashion is. The principle of being able to react at the same speed as a fickle fashion market is a good one, yet it is the polar opposite of having ...

New campaign: Haagen-Dazs

Haagen-Dazs has teamed up with French fashion designer Agnes b to create a limited-edition range

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