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MEDIA CHOICE: Highland Spring

29 Nov 2001 | by DEE FORBES, senior vice-president, UK advertising sales/entertainment, Cartoon Network and Turner Classic Movies

for targeting upmarket audiences, shoppers, the fashion conscious and the business community. They act ...

MARKETING MIX: News of the world

29 Nov 2001

Ape, the ultra-hip Japanese fashion label, to design a whole range of Pepsi 'Bape' products. Thanks ...

M&S drops link to GB Olympic team

22 Nov 2001 | by MARK KLEINMAN

building confidence within the business, from our food campaigns to the launch of (fashion range) Per Una ...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made and desirable to have a big impact

22 Nov 2001 | by SHARON GREAVES

barriers so are now easier to sell as an incentive". Follower of fashion As if to prove him ... of fashion. Mirroring high-street trends, Tradewinds now sells combat trousers and 30 types ... specialist, Fashionizer, concentrates on unusual campaigns where the clothing has to make a strong visual ...

PROFILE: Democratic dressing - Dominic Chambers, Marketing director, Uniqlo

22 Nov 2001 | by SUZY BASHFORD

the mould of using young models to sell clothes. "There's no branding in most fashion ads, just beautiful ...

High and Mighty repositions itself as fashion shop

15 Nov 2001 | by CRAIG SMITH

High and Mighty is launching a poster and direct mail campaign that will position it as a fashion brand for larger men, rather than a functional clothing retailer. The campaign marks the first above-the-line work from the company in a year. The 48-sheet posters will break in three UK ...

Warehouse hires Brinkworth

15 Nov 2001

Warehouse has hired design consultancy Brinkworth following a five-way pitch. The agency is charged with giving the fashion retailer's outlets a 'boutique' feel and communicating a 'clean, sexy, stylish and confident' brand persona. ...

OPINION: Marketing Society - Combine direct mail and digital for an ideal mix

15 Nov 2001 | by TIM RIVETT, director of Media Centre, Royal Mail and a member of The Marketing Society

'New' has always been marketing's favourite word. It stands for novelty, innovation, progress, fashion and potential excitement; all highly desirable and (if you can discreetly mix in a touch of social pressure) well-nigh irresistible concepts. There is also a powerful underlying assumption ...

MEDIA: Youth Radio - Radio spreads the message to youth. Brands can cash in on the growing popularity of commercial radio, writes Alastair Ray

15 Nov 2001 | by ALASTAIR RAY

of the time, fashion follows music," says Juliet Browse, media strategy manager at Capital. It's also ... . For niche brands, over-exposure can be a disaster. "If everyone started wearing the latest fashion label ...

DIRECT: ITV Digital hands CRM job to telecoms marketer

15 Nov 2001 | by MATTHEW ARNOLD

unconventional ways to hold onto customers. "Relationship marketing is such an old-fashioned term," she ...

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