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STOP PRESS: Pringle appoints Wink

25 Oct 2001

Fashion knitwear label Pringle has appointed agency Wink to handle its creative account following a competitive pitch. ...

Freestyle hunts £10m title sponsor

25 Oct 2001 | by TANIA MASON

sports such as skateboarding, as well as music, art and fashion. The sponsorship package ...

HOW LONG CAN A GREAT AD LAST?: Its hard for agencies and clients to scrap a long-running ad, so when is the right time to cull a successful campaign? James Curtis reports

25 Oct 2001 | by JAMES CURTIS

or fashion link that roots them in a certain time. Oxo, with its happy housewife and nuclear family, is a ...

BRIEFS: The Frank Usher Group appoints Appetite

18 Oct 2001

The Frank Usher Group, which owns fashion brands Frank Usher, Dusk and Coterie, has appointed creative brand and design consultancy Appetite following a four-way pitch. The agency will look at visual communication across the three brands. ...

MARKETING MIX: News of the world

18 Oct 2001

independent fashion and corporate dollars. Taking a big step up from product placement, BMW has ...

NEWS BRIEFS: Bally Golf in exclusive partnership with Nick Faldo

11 Oct 2001

Bally Golf, the specialist division of the Bally fashion brand, has announced an exclusive ten

NEW PRODUCT DEVELOPMENT: The key to selling functional foods - Brand building plays a vital role in winning over consumers for new functional products, says Robert Gray

11 Oct 2001 | by ROBERT GRAY

bars and milk. Influencing consumers But while education is vital, good old-fashioned brand ...

MEDIA BRIEFS: Observer sponsors fashion exhibition at Victoria & Albert Museum

04 Oct 2001

The Observer is sponsoring the Radical Fashion exhibition at the Victoria & Albert Museum. The sponsorship features reader offers and a preview feature to appear in Observer Life magazine and on the web site on October 7. The exhibition, which runs from October 18 to January 6, features designers ...

MEDIA: Media Choice - Spruce

04 Oct 2001 | by NICOLA TOWNSEND, Head of client sales, Flextech Telewest

When I opened Spruce, the new biannual fashion bible from the Wallpaper fold, I was peeking into the world of beautiful people. The mag itself, all 346 pages, is a directory for 'fashionistas ... with fashion analysts from Lehman Brothers. Spruce's audience approach is unique and due to the nature ...

MARKETING MIX: News of the world

04 Oct 2001

Play daze Whether it's despite (or because of) the ubiquitous PlayStation, old-fashioned games seem to be making something of a comeback. For brands, this can constitute a very cheap form ... , or truth or dare. Meanwhile, Topman, the fashion brand for men, is harking back to distinctly ...

 

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