22 Nov 2001
| by MARK KLEINMAN
building confidence within the business,
from our food campaigns to the launch of (fashion range) Per Una ...
15 Nov 2001
| by ALASTAIR RAY
of the time, fashion follows music," says Juliet Browse, media
strategy manager at Capital.
It's also ...
.
For niche brands, over-exposure can be a disaster. "If everyone started
wearing the latest fashion label ...
11 Oct 2001
Bally Golf, the specialist division of the Bally fashion brand, has
announced an exclusive ten
20 Sep 2001
| by ROBERT GRAY
Comparative advertising has traditionally been a US phenomenon. The
right to freedom of speech enshrined in its constitution gives companies
in the US plenty of scope to talk about rivals in their ads, and many
have been unable to resist the opportunity of casting their competitors
in an unfavourable...
20 Sep 2001
There comes a time, around your late-30s, when you realise you are
still worrying about the latest fashion, what brand of beer you are seen
drinking and what you look like on the dance floor. Yet in reality you
have not been to a club for years, and anyway, you now drink wine.
At that moment a ...
30 Aug 2001
| by RAYMOND SNODDY, media editor of The Times
and trying to tap into the
latest styles and fashion.
The approach has already worked dramatically ...
30 Aug 2001
| by MATTHEW ARNOLD
.
Stuart Leach
An old-fashioned brand, selling an old-fashioned game, using a good
old-fashioned ...
09 Aug 2001
Trinny Woodall, the co-founder of now defunct fashion advice web
site Ready2, is to launch a fashion-related brand with the ultimate goal
of taking it onto interactive television.
Woodall ...
Woodall as well as business partner
and Telegraph fashion columnist Susannah Constantine.
"By ...
02 Aug 2001
Carlton is launching its Carlton Multicultural Achievement Awards
for outstanding young people aged 16 to 35 in October. Award categories
include sport, fashion, entertainment and comedy, music, theatre, film,
broadcasting, press and new media, education and science, politics and
public life ...
26 Jul 2001
| by EMMA REYNOLDS
to BMP DDB. British Bakeries felt it
was time to ditch this old-fashioned image and inject some modern ...