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M&S drops link to GB Olympic team

building confidence within the business, from our food campaigns to the launch of (fashion range) Per Una ...

MEDIA: Youth Radio - Radio spreads the message to youth. Brands can cash in on the growing popularity of commercial radio, writes Alastair Ray

of the time, fashion follows music," says Juliet Browse, media strategy manager at Capital. It's also ... . For niche brands, over-exposure can be a disaster. "If everyone started wearing the latest fashion label ...

NEWS BRIEFS: Bally Golf in exclusive partnership with Nick Faldo

Bally Golf, the specialist division of the Bally fashion brand, has announced an exclusive ten

FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad

Comparative advertising has traditionally been a US phenomenon. The right to freedom of speech enshrined in its constitution gives companies in the US plenty of scope to talk about rivals in their ads, and many have been unable to resist the opportunity of casting their competitors in an unfavourable...

MEDIA CHOICE: Magic - Adam Turner Marketing director, Virtual Music Stores

There comes a time, around your late-30s, when you realise you are still worrying about the latest fashion, what brand of beer you are seen drinking and what you look like on the dance floor. Yet in reality you have not been to a club for years, and anyway, you now drink wine. At that moment a ...

OPINION: How can TV chiefs stop lack of creativity turning into a crisis?

and trying to tap into the latest styles and fashion. The approach has already worked dramatically ...

BRAND HEALTH CHECK: Littlewoods pools - Can Littlewoods Pools challenge the lottery?

. Stuart Leach An old-fashioned brand, selling an old-fashioned game, using a good old-fashioned ...

Ex-Ready2 head plans interactive TV fashion brand

Trinny Woodall, the co-founder of now defunct fashion advice web site Ready2, is to launch a fashion-related brand with the ultimate goal of taking it onto interactive television. Woodall ... Woodall as well as business partner and Telegraph fashion columnist Susannah Constantine. "By ...

MEDIA: News in brief

Carlton is launching its Carlton Multicultural Achievement Awards for outstanding young people aged 16 to 35 in October. Award categories include sport, fashion, entertainment and comedy, music, theatre, film, broadcasting, press and new media, education and science, politics and public life ...

ADWATCH: Hovis moves away from past, but retains core message - Hovis has given its image an update using animation to convey modern family life, writes Emma Reynolds

to BMP DDB. British Bakeries felt it was time to ditch this old-fashioned image and inject some modern ...

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