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MEDIA CHOICE: Highland Spring

for targeting upmarket audiences, shoppers, the fashion conscious and the business community. They act ...

Fcuk launch puts industry on alert

the fashion retailer and Matthew Clark Brands, launched in the UK last weekend in a range of flavours ... meetings about fcuk's venture. He added that the fashion retailer had been made "well aware ... French Connection tries to behave in the same way in the drinks market as it has in the fashion market ...

PROFILE: Moving drinks on - Kim Manley, Chief marketing officer, Allied Domecq Spirits & Wines

that has so far encompassed Yamaha music, Australian designer fashion brand Jag and Sara Lee lingerie. It ...

Fcuk fights wine firm over French Connection name

French Connection is embroiled in a legal row with wine company Bottle Green over the use of the French Connection brand name, ahead of the fashion chain's entry into the alcoholic drinks market ... . A spokeswoman for the fashion retailer said Bottle Green's use of the French Connection name ...

NEW PRODUCT DEVELOPMENT: The key to selling functional foods - Brand building plays a vital role in winning over consumers for new functional products, says Robert Gray

bars and milk. Influencing consumers But while education is vital, good old-fashioned brand ...

ANALYSIS: Can gum and dental care mix? - P&G and Colgate are both set to launch chewing gums with dental care benefits. How will the brands affect the market? Tania Mason reports

the market is vulnerable to fashion. In 1992, when Colgate launched its antibacterial Total brand ...

DIRECT: Design choice - Jack Daniel's

For a design to be marketed for over 100 years without change, it has to be good. Encapsulating the very soul of the American Deep South, Jack Daniel's Whiskey has remained true to its roots since it was first distilled by Jasper Newton (Jack) Daniel in 1866. The old fashioned, Americana ...

ADWATCH: Hovis moves away from past, but retains core message - Hovis has given its image an update using animation to convey modern family life, writes Emma Reynolds

to BMP DDB. British Bakeries felt it was time to ditch this old-fashioned image and inject some modern ...

BRAND HEALTH CHECK: Kit kat - Has Nestle been wise to repackage Kit Kat? Kit Kat has shed its old-style foil and paper covering for flow wrap and a tear strip. Can it convince consumers that this was the right move, asks Suzy Bashford

. They get frustrated by what to them seem quirky and old-fashioned ways and always expect quicker access ...

BRAND HEALTH CHECK: Kit kat - Has Nestle been wise to repackage Kit Kat? Kit Kat has shed its old-style foil and paper covering for flow wrap and a tear strip. Can it convince consumers that this was the right move, asks Suzy Bashford

. They get frustrated by what to them seem quirky and old-fashioned ways and always expect quicker access ...

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