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MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

18 Dec 1997 | by MATTHEW HOOPER

, the communications industry finds itself subject to as many revivals as the fashion business. But just because 70s ... a realisation that being a slave to fashion can be unproductive, as well as having short ... are susceptible to fashion and may well find themselves a victim of an IT, sales or even manufacturing ...

MEDIA: BBC shuts Clothes Show monthly

18 Dec 1997 | by DRAYTON BIRD

19- to 25-year-old women and offered them a mix of affordable fashion and beauty editorial. Its ...

Careers: The Secret Diary of Brian The Brand Manager

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

entrepreneurial model that can cope with the consumer s obsession with novelty. Fashion is the one that seems most appropriate. After all, fashion houses stake their entire reputations twice a year ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

18 Dec 1997

strong fashion imagery and has been promoted through titles such as Cosmopolitan, Company, 19 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL

18 Dec 1997

Childrenswear claims 8% of the kids fashion market, and is the only dedicated multiple in the sector. In 1995 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - ART DIRECTION

18 Dec 1997

- sports, luxury, retro and fashion. As well as promoting this year s Mini range, it set the scene ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER

18 Dec 1997

catalogue, aimed at fashion-conscious women under 45. The challenge was to do what the La Redoute ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

11 Dec 1997 | by DAVID SUMNER-SMITH

is how to break through this subconscious screening barrier. The fashion industry was first ... has been the Philips Vidiwall technology already being used by fashion giant Hugo Boss in its ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

11 Dec 1997 | by LOUELLA MILES

brands, especially in the fashion, cultural and leisure sectors. I encourage companies to look ...

Peers quits top global IWS role

11 Dec 1997 | by DANNY ROGERS

, AMV adopted a fashion-oriented approach using models and the line Take comfort in Wool . ...

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